Visiting Angels

For Visiting Angels, we work closely with the South Manchester franchise to develop and manage a targeted paid search strategy around its local home care offering.

The campaign supports several different commercial objectives, from generating enquiries for home support services through to recruitment and promoting local events.

Challenge. Reaching the right local audiences across multiple campaign objectives while maintaining efficient spend and a consistent flow of relevant enquiries.

Solution. We developed a targeted paid search strategy supported by dedicated landing pages, ongoing campaign management and daily optimisation. Activity is continually refined across service enquiries, recruitment campaigns and local event promotion to improve performance across each objective.

Results. A more focused paid search programme, stronger visibility across key local searches and an adaptable campaign structure that can respond to changing recruitment, service and promotional priorities.