My Property Group

A FLAIR partner company within the BuddyRock group, My Property Group receives full-funnel marketing management across web, brand, social, SEO and paid media.

Its strategy is built to support a referral flywheel across consultancy, technology and investment property sales.

Challenge. Managing multiple businesses, services and microbrands without losing clarity or consistency across the group.

Solution. We created a flexible marketing system covering website, brand, Instagram, SEO, paid social and ongoing campaign activations. As an in-house project, we’re able to test, refine and evolve activity every month.

Results. A more connected brand ecosystem, stronger consistency across channels and a marketing structure that can grow alongside the wider group.