Highlife Media
Highlife Media came to us at a point of regeneration, needing a refreshed brand and website that could better reflect the ambition of its online subscription platform.
Working directly with founder Steve, we took the time to understand the business, its audience and an industry that required a very different approach to many of the sectors we work across. The brief was to create something fun, sexy and aspirational, while still feeling polished and professional. A brand that could make users want to buy into the idea of living the “Highlife”.
Challenge. Repositioning an established platform with a stronger visual identity, while adapting our approach to a specialist industry and retaining the professionalism and commercial credibility needed to support a growing global business.
Solution. Through regular consultation with the founders, we quickly built our understanding of the industry, its audience and Highlife Media’s ambitions. From there, we developed a bespoke visual direction and website experience around the platform’s proposition and sales journey, combining a more expressive brand with a clearer, more considered digital experience.
Results. A refreshed brand with greater personality, a stronger sales-focused website and an identity capable of supporting Highlife Media beyond its Berkshire roots. Our ongoing work with the team at Highlife has helped support the business as it generates opportunities both across the UK and internationally, including new client leads in the USA.
Branding
Strategy
Web Design
Web Development
Hosting
Consultation
Creatives
Visuals
“The perfect combination of creativity and commercial awareness.
Having known Ellis and his team for many years, FLAIR was the obvious choice when it came to entrusting our brand with someone”Steve Pammenter, Highlife Media
London, UK
Work With Us
Every business and every industry is different. Our job is to learn quickly, adapt our approach and work closely with the people who know the business best. From Berkshire to businesses with audiences across the world, we work directly with founders to build brands, websites and marketing that support where they want to go next.