Football in Berkshire
Football in Berkshire is an award-winning, independent and volunteer-led platform covering the game from Sunday League and grassroots football through to semi-professional and professional clubs.
Football in Berkshire is an award-winning, independent and volunteer-led platform covering the game from Sunday League and grassroots football through to semi-professional and professional clubs.
We’ve worked closely with founder Tom since the launch of the publication, building an understanding of both his ambitions for FiB and the local football community it serves. With a readership of more than 40,000, the platform needed a brand that could reflect its grassroots roots while establishing itself as a credible and recognisable voice across Berkshire football.
Challenge. Developing a distinctive identity for a platform covering an enormous breadth of local football, while retaining the independent, community-led character that made it successful.
Solution. Working directly with Tom, we supported Football in Berkshire across brand consultation, strategy, design and social media, developing a clearer digital identity and stronger visual language around its content. Our knowledge of the local area and ability to adapt across different projects has allowed the relationship to continue well beyond the original brief.
Results. A more distinctive and consistent brand supporting an award-winning football platform and strengthening FiB’s position as a destination for grassroots and local football across Berkshire. Since launch, Flair has remained Tom’s go-to agency for creative and digital support, working together across a number of projects as the publication has continued to develop.
Branding
Design
Creatives
Consultation
Brand Strategy
Web Design
“Before FLAIR came along, Football in Berkshire had a logo. That was our ‘brand’. Recognisable in itself yes, easily lost in the wider digital world, also yes. We were a mish mash of different ideas across all the different platforms and channels.
FLAIR took us on a journey, understood what we were looking for and in many respects helped us, clearly and concisely understand what we could achieve – which was a far higher bar than we realised.
Their designer Rob came through with a clear vision for Football in Berkshire based on some very wide parameters set by us! He dialled into the essence of how we wanted to be seen and provided a full catalogue of brand values, logos, colours, social media templates and even fonts.
We now have a clear visual identity and we’re loving sharing this with our community. We’ve built on our relationship with FLAIR and we’d have no hesitation recommending them – in fact we have and they’ve been taken on!”
Tom Canning, Football in Berkshire
Reading, UK
Work With Us
Great marketing relationships don’t have to end when the first project does. We work directly with founders to understand their business, their audience and what they’re trying to achieve next, becoming a creative and digital partner they can call on as their needs evolve. From our base in Berkshire, we’re proud to support ambitious local businesses and organisations like Football in Berkshire.